
Business 2 Business Advertising
We want to help you communicate your business to your clients, to tell your brand’s story to the world. We service brands and people. We tell the stories of amazing individuals, local businesses, established companies.
​
Corporate video is a great way to communicate with a variety of audiences in an interesting way. As well as being more engaging than large blocks of text it’s also far more effective in conveying key messages clearly and succinctly. We have 12 types of corporate video options to help get you message out there.

Brand Showcase Video
This is the video that should sit on your homepage or About Us page. It needs to encapsulate your brand in one short, catchy video. You could use it to tell your brand story, highlight your values and what you stand for, or simply state what you do, why and how you are different from your competition. This should be the flagship piece of video content that communicates clearly to your customer who you are and why they should be looking at your site.

Social Media Videos
Have you noticed that your social feeds are dominated with images and videos? And that any text updates you share just seem to get lost in the scroll? This is because, apart from not standing out as much, the algorithms on some social channels such as Facebook ensure video content is more likely to be served to your followers. Social media videos are short, often emotive videos that encourage your audience to share them. These videos don’t necessarily have to be focused on one of your products or services however, they need to be on brand. Even creating videos that tie into specific events or news, such as the Olympics, work well to bring your brand to the front of people’s minds.

Product Demonstration
After watching a video, users are more likely to buy a product so instead of crafting compelling but long-winded product descriptions why not use video to showcase the product or service and how it works? This is especially effective if you have a lot of different features that can be hard to explain. Videos of this type can feature an actor or employee showing the product, an animation or even a whiteboard animation style video.

Internal Communication
If there is important information that you regularly need to convey to your employees, then perhaps creating a series of video resources would be more convenient. These could be used as induction videos to introduce new recruits to the company history and procedures or even videos to explain your brand identity and guidelines. Below is an internal diversity training video

Testimonials
You must have lots of great feedback from your clients and customers, raving about your products and services. Maybe they’ve provided you with case studies and quotes which you already share with other prospective customers. A great way to make this testimonial even more compelling is to film it.

Training Video
Having training videos make learning internal procedures and programmes so much easier for new members of your team. These types of videos are ideal for teaching security and compliance elements of the role as well.
Satisfaction Guaranteed
Professionally created corporate videos, attract more people visually by describing the benefits of your product or service.